Our community

A story that later seeped into the lives of over hundreds of people across the globe. We have been taking risks, causing ripples, trying new ideas, running startups for a while now. As you know you win some, and you lose some; all the while growing from experience. People around us wanted us to share our insights and knowledge with them.

This demand gave birth to our book “Social Traffic – Marketing in a new media scape” that introduced some radically new ideas in online marketing and product launches. The interest around the book lead to the formation of an active thought-leader group on Facebook — which we called the “Social Traffic” community.

It later gained so much momentum that it turned into a learning and coaching platform for new media strategies. Through that platform, we trained dozens of professionals to become new media specialists and trainers. The rigorous trainings and exercise-centric workshops fine tuned the skills of these associates and helped them learn how to run online marketing campaigns.

The Earthday Birthday Campaign was a test for that attempt. Although the association of these people was strong, it was a bit disconnected initially. To combat that, Social Traffic was incorporated in Delaware, and become an independent consulting agency. The associates could then use this platform as a touch-stone for their consulting careers and businesses. Our professional standards and filtering process has always demanded excellence. Only the most talented, experienced, committed and well connected can work as Social Traffic brand advocates today.

It’s an organization that believes in the net worth of the collected associates rather than physical assets. It believes in nurturing the right individuals success in order for the overall organization to succeed. It believes in channeling support and direction to those who need it, only if they are 100% committed. We do not invest in the half hearted. Social Traffic is a closely knit community that bonds everyone who’s passionate about interesting business projects, launches, campaigns and content. The common denominator is an acceptance that for a business to grow well it needs a rock solid blueprint.

While its tempting to want to be a part of such a knowledge-base and think tank — the truth is that it has a self-balanced screening system. This helps us filter out people who are good for their word from those who are just sugar-mouthed. It’s not for those who aren’t at par with this mindset of being on the ground, trying new things, learning from the school of hard knocks by taking risks. We work with people who are the best in their fields, and elevate them to mentor positions.

The same thing goes for business. We’re business architects. Our plan is about helping clients launch their business marketing campaigns. Our techniques and insights are based on trend analysis and are typically months ahead of the game, so that we can protect and provide value to our clients. Our real value is in our community, the pro-active and protective intellectual collateral that our members enjoy through being a part of it. If you invest some of your time in it and work closely with it, you will be planning and executing new media marketing strategies that are way ahead of the curve. Not only will this give you months to capitalize on those insights for your own business, it will make your business shine in your niche no matter how big or small.