The Perfect Blend
Marketing is About Telling a Consistent Story Through All of the Ways in Which You Touch Your Customers
From web-presence to price indexing, product unboxing to your after-sales service.
Everything is a story.
The best marketers are those who let their customers build their own positive stories in their mind and affirm them when interacting with your brand.
What makes Nike, Nike?
What makes SONY good?
Why is the Apple experience seamless?
What makes all of these brands so special?
It’s about the story that they let the users build in their heads — and the way that they live up to those expectations.Â