It Starts With a Young Tour Guide, Simon U Ford...
.... Leading Groups of Tourists from Diverse Backgrounds to Africa for Several Weeks at a Time.
They would trek deep into the Jungles of Uganda to sit amongst wild mountain Gorillas.
Self mindedness or disruption meant imminent danger, injury or even death to any member of the tour groups.
What's fascinating about this story is how a unique understanding of human dynamics that was used to lead groups of tourists through the African Jungle grew into a Code of Ethics and Survival protocol that is leading the way for today's Social Media phenomenon.
Simon, observed that type A personalities within the groups would act out of a tendency to influence others.
Some People Just Need to Lead in Some Capacity
. . . some do it instinctively without understanding of what leading others meant, especially in such a hazardous environment.
His role as tour leader was to influence the A type personalities to lead the rest of the group into following them.
Then, if he led with conviction they would find their own way by following.
Our population is made up of a few goats and a lot of sheep.
Goats are animals that like to find their own way.
Sheep like to follow the crowd.
A Shepherd is someone capable of influencing a few goats, who can lead the sheep into following them.