Networking results in sales and deals and is therefore important for all businesses. Most of us are so tied up running our businesses that we hardly take the time out for professional networking. The good thing is that even a few minutes everyday for online networking can go a long way.
First of all, make a [...]
"Social Traffic" - Event Marketing in a New Media Scape
Why this topic:
In 1958 Licklider saw universal networking as a potential unifying human revolution, which many years later resulted in the creation of the web. Till 2000, all we needed was a website to be considered 'on the web'.
The definition and usage of the internet [...]
Have you ever wondered what it would be like to live in a world where everyone coexists as a social tribe? That’s the internet for you.
Have you ever wondered how online networks often represent the tiniest niches and topic areas that you never even thought existed?
Have you ever wondered how amazing it is [...]
List segmenting
Once you have your email lists segmented into their appropriate categories, you will be able to have multiple conversations with different sets of people at the same time. Since these conversations will be based on emails, they will be direct and personal. Through these conversations you can direct different sets of people into different [...]
Before we get too far into researching for our online marketing campaigns let's make sure we know who's who in the zoo when it comes to the different types of online marketing and advertising we can employ and which of these types are most likely to deliver us a desired outcome in reference to our [...]
Do you understand your markets current trends, psychological profiles and activities?
The mistake most marketers make is that they dive into online marketing, without clearly defining their overall goals and objectives from the investment. This hinders the success of their marketing activities and restricts them from fully utilizing the capabilities of the online world as a [...]
The next few posts are examples of research documents Social Traffic Inc prepare before entering new markets. Social Traffic Inc own and control multiple web properties in the insurance space.
Each web property is well researched and carefully considered. We research extensively, then plan properly before we launch any new website opportunity. The cost of detailed [...]
Once you have defined your ideal customer type, the next step is to define the overall market needs.
Understanding your market's needs will put you in a better position when interacting with them later on. Online marketing (specifically, social/new media marketing) is based mostly on human interactions and connections -- this research will help you build [...]
With nearly half of all US auto insurance researchers using the Web, the Internet has become the most popular channel for researching auto insurance. In fact, online research for auto insurance is more prevalent than telephone calls and more than 50% more common than in-person visits at branch or local offices which happen to be [...]
Understanding your target market
All of the research in the previous steps will help you understand your target market better. From here onwards, the small table produced in the following assignment will become your "ideal customer profile". Whenever we refer to suspects, prospects, customers or clients; we will be referring to this ideal customer profile.
The next [...]
Demographics: 25 to 55 years old earning more than $71,000. They have been online for more than 10 years.
Psycho graphics: Belongers and emulators.
Behaviors: Tech-savvy. The internet is an essential part of their daily life routine.
Geo-graphics: Car owners living in California, Nevada, Washington, Oregon & Arizona.
Demographics
Our target demographic is aged between 25 and 55 years old, [...]
Market Growth
Hassle FREE Insurance intends to focus its growth strategy on an increased Internet presence and use the Internet and social media as a marketing delivery platform to deliver quality traffic that converts to leads into our customers (CPA Insurance broker networks).
The number of total Web applicants for auto insurance quote requests has tripled in [...]
Marketing works well only if you can clearly distinguish yourself and your offerings from your competitors
If you have been running your business for a while, you will already know what your key value proposition is. You can find a differentiation (even if you are in the commodity market) based on brand perceptions, product/service value, quality [...]
When New Media began to catch pace in 2006, we all saw the remarkable cover of Time's magazine Person of the Year. You. Us. We. Our beautiful little 'one' world.
Lev's words still ring in the ears, not because it was unexpected, but because sometimes we're so engrossed in something the reality of it doesn't [...]
For most businesses, launches are important determinants of the future success of a venture. However, if you’re new in the market it’s often difficult to build that level of interest in crowds.
As a night-club owner for example, you are selling people to each other, a group of individuals that you repackaged into a group, set [...]
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