Important:
It will cost you the same ($) to drive traffic into a landing page that converts 2% (of visitors), as it will 20%.
Business is about problem solving, communication (not-art). Main street business marketing affords the luxury of communication that involves all 5 senses (even a 6th sense).
Internet communication involves fewer senses, (web pages, videos, eMails, social updates, teleconferences and webinars) the only way to know an audience is responding is by listening to data.
(representing website visitor actions)
Do Your Website Visitors Clap, Cheer Or Boo?
This webinar sets attendees on a path towards measuring, testing and optimizing (listening to) the actions of their website visitors,
...leading towards “more” revenue per-visitor (higher visitor-values) @ no additional costs.
You’ll also discover;
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Which version of the below page design got a 98% lift in free trial software downloads
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Which of the two call to action buttons on the below pages (no other changes) got a 74% boost in complete, lead generation form submissions
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Where to start testing so all new landing pages enjoy a lift in conversion rates --- continually
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How to plan a landing page optimization experiment, what landing page elements should be tested first, second, third and then fourth, sequentially
(the same sequence visitors decide to leave or continue browsing a site when landing)
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The obvious but often overlooked reason for high bounce rates
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A simple testing method that, if implemented, eliminates high bounce rates
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The simple design rule Google executives insist their landing pages pass before going live
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Three reasons why 70% of online marketing professionals don’t optimize landing pages
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The point at which test results become statistically relevant
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An easy 4-step-process to ensure all clicks paid for edge landing pages towards “better” conversion rates
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and much more....
Special Offer for Webinar Attendees...
1. BIG Savings: Prices slashed for pre-paid (12 month) subscriptions
2. Priceless: Fly-on-the wall peak at a full-service landing page experiment
(optimization) fulfilled by experts
Included;
(across a two month period)
- Campaign strategy & optimization test-plan (webinar 1)
- Test-plan software set-up & execution (webinar 2)
- Traffic campaign results (private blog posts)
Campaign reporting:
 Traffic source (types)
CPM (cost per 1000 Imp)
Conversion rates (page versions by traffic source)
CPC (cost-per-click)
CPL (cost-per-lead)
CPS (cost-per-sale)
Profit/loss results
- Data analysis & ongoing page optimization (webinar 3 & 4)
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