Customer Login

Direct Response Advertising

Solving Specific Problems for a Consumer Who Is Looking for a Solution

Direct response or performance advertising is about solving specific problems for a consumer at the time they need it solved.

We do this by asking a prospect who sees our Ad to respond to it in a particular way.

When clients instruct us to spend their click bundle on traffic that will get their solutions in front of people looking to solve a specific problem that their product or service can solve...our objective will be to drive traffic into a landing page that asks a visitor for a direct response to our ads.

Solution cannot be a one-size-fits-all methodology.

It must be niche-specific to solve your prospect's immediate problem at whatever stage in the research process he/she is at in the moment they are searching for a solution.

  • Invest in some comprehensive keyword research to know the keyword opportunities and estimated costs of clicks for phrases that represent commercial intent within your niche
  • Use these keywords to monitor the conversation in your niche, and put together some advertising campaigns based on them
  • Invest in a preliminary ad spend budget to purchase a bundle of traffic that allows us to test the Google PPC market by driving targeted traffic into your landing pages and back-end sales funnel to measure conversion rates
  • We make the most of a client's investment into an initial traffic bundle (ad spend) for quality targeted traffic by gathering intelligence, that we use to optimize the campaign towards longer term profitability. The intelligence an initial ad spend will include:
    • Keywords with the highest click through rate
    • Keywords with the highest sales conversion
    • The exclusion of negative keywords that result in wasted clicks
    • Our bid rate on these words
    • Our average earnings per click
    • Our Google account quality score
    • Our Google ad ID quality score
    • Our campaign quality score
    • Our landing page quality score
    • Our offer & the percentage of new visitors buying into it
    • Our back-end campaign (and percentage increase in earnings per click)