Brand Advertising
Our Objective Here Is to Get Your Brand into the Minds of Potential Customers
Unlike direct response advertising, the objective here is not to get a customer to act in a certain way when they land on your page.
When your advertising objective is to get your brand into the minds of potential customers, then our objective will be to attract traffic through ads that instill a notion about what you do that will lead them to choosing your brand over others, whenever they are ready to purchase your product or service.
The wider our reach when brand marketing, the better our brand advertising campaign.
When Clients Want Their Click Bundles to Be Spent on Brand Advertising Traffic They Can Expect Us To:
- Research ad placements on specific URLs throughout the internet where your target customers are already browsing but not necessarily looking for a solution to a problem.
- Investing your Ad money into harvesting clicks through Facebook social ads.
- Investing your Ad money into harvesting clicks through the Google content advertising network.
- Investing Ad money into harvesting clicks through other content advertising networks (or smaller ad network companies or ad exchanges who will work much harder to help us achieve our advertising goals for you than Google will)
- Refining, split testing, peeling and sticking until:
- We have isolated all of the URLs that are converting
- Identified the keywords bringing us the best traffic
- Identified and removed keywords that are costing us wasted clicks
- Optimized the Ad copy that's securing us the best click-through rates
- Optimized the landing pages converting the highest percentage of visitors to act