Premium or Remnant Traffic?
We Call This Kind of Traffic Premium Traffic and It's Expensive But It Converts to Money!
All the good traffic (from quality websites) is usually sold with a higher degree of transparency because it's being purchased by sophisticated ad buyers who know their stuff and won't accept anything less, they want to know where their ads sitting, on which publisher site and or what search result page and when.
Advertisers can reach certain audiences who they know have a particular itch that needs scratching by a keyword they searched into a search engine and will want to place their ad for a solution in front of that person right there and then as they are searching solutions.
If the ad networks are sophisticated as most of them are these days they will know exactly what each keyword searched in a search engine and what every specific URL within their network is worth to them on a monthly basis down to the page impression.
Ad networks will sell their ads on a performance basis by the click, per 1000 impressions and of late by the lead and even sale (cost per action).
The more they know a particular keyword or placement is worth per page impression, the more money the market place will pay for it in an auction, because they too know that phrase or placement turns to money, if the researcher clicks an ad and lands on the right landing page right after doing so.
Remnant Traffic Is the Less Sophisticated Traffic Sold "Blind" by Ad Networks
Advertisers have little visibility on what sites their ads appear, or an ad network like Google will provide full transparency selling traffic generated by search terms or ads clicked from known URL's that an ad network knows has not historically converted to a lot of money.
Imagine how many searches Google's data store has on each keyword searched in their search engine over the past 15 years.
It's this incredible amount of detail intelligence the larger publishers like Google and Facebook own that allows their ad networks to maximize their revenues by using auction mechanisms that ensure advertisers that buy up the best ad inventory pay the highest rates in real time allowing them to sell their remnant inventory to the under bidders without cannibalizing their best priced inventory.
Always Expect to Get What You Pay for. Profitability Always Come Down to Net Visitor Value and Page Conversion
The bottom line for all advertisers is that you ultimately get what you paid for.
If you buy remnant traffic known to be of lesser quality for a price that's cheap enough it can be compensated for by volume. Profitability off remnant traffic can be just as high if not higher as it is off premium traffic.
One thousand visitors to a page @ 50 cents per click will cost $500 whereas one hundred visitors to a page @ $5 per click will also cost $500.
If both pages are selling a $100 item and the first converts @ 1% of 1000 = 10 X $100 or $1000 at a cost of $500.
You would expect the second page with the premium would convert much higher @ say 5% of 100 visitors = 5 X $100 or $500 at a break even.