When it comes to technology we don’t over estimate our prospect’s ability to grasp concepts, nor a business person’s ability to implement the leading strategies that we teach them. The truth of the matter is that the internet and new media marketing is at the cutting edge of business practices.
No pain no gain
Having coached a lot of businesses in this space, one glaringly obvious common denominator between those who succeed is their ability to implement what we advice. It’s a tall order at the end of the day. Especially if it’s a small business that’s not at a stage where, you, as the principle have any free time to grow the business because you spend all of your time managing it. If you commit to investing the time needed to get your head around new media to a degree where you’re capable of implementing a tailored marketing plan for your business, you may have no time left to manage the business.
Ridding the fear of outsourcing
The other thing that we noticed is that some clients are unable to prudently manage their marketing time – i.e. investing time into higher value tasks, and outsourcing the lower end tasks. This simple commitment is the single most effective way of growing any business to the next level.
The next is to pay the right money to bring specialist skills into the business who know exactly what they’re doing in their specialty, and through leasing the intellectual property produced to:
- Generate more leads.
- Generate better, higher yielding leads.
- Convert more leads to customers.
- Increase the lifetime value of customers you already have on your database.
- Grow customers into evangelists who will promote your business for free.
- Streamline your customer support, turning a crowd of buyers into a customer community.
- Streamline operational systems and processes cutting your cost of delivering your products and services.
Social Traffic’s greatest strength is in knowing what we don’t know. To be confident we know this, we must learn a hell of a lot about what we do know.
We protect our consultants by teaching them that data free observations (DFOs) are not acceptable in this space. Every campaign, tactic, strategy is traceable down to the number of clicks.
Qualifying criteria:
We only ever engage in providing managed services to clients who:
- Have a budget that ensures we’re not under-funded to deliver maximum benefit for the knowledge base we bring to their table. Our reputation is on the line with every engagement. We will only ever take challenges for clients that we know we can win.
- Have a new media marketing plan. Clients who have taken the time and invested the money to have a new media marketing plan written up with Social Traffic are clients who know exactly who their target market is, what their core message to that market is, and where they are positioned in their market place. They also know exactly what they want to achieve through this management service based on a tailored blue-print. We teach our clients not to hire any marketing contractors until they have a plan that puts their whole team on the same page, regardless of who implements the plans.
- Are 100% clear on their goals, metrics for measuring our performance, methods for tracking the metrics, our roles and responsibilities in terms of what we are expected to deliver, costs. We know what it costs to do things properly. We know our clients have clearly defined goals through their marketing plans. We start every managed services engagement working with clients to ensure that those goals are met within the budgets and are measured using metrics.