With so many companies competing for the same prospect’s eye-balls
With millions of dollars worth of campaigns, its difficult to stand out from the crowd without a solid online marketing plan. Prospects on the whole are skeptic when dealing with insurance companies – since their points of interactions with them are mostly negative associations: when paying for cover for something that they hope they will never need, or when filing for a claim. Both are unpleasant situations and makes people want to have little to do with insurance companies. Add to that the fact that people are disillusioned by the “fine print” of the contracts, this leads to further discomfort when purchasing a solution.
While handling these things is challenging when competing in this industry, it’s also something that you can turn to your advantage by being open and approachable. Have you 
ever used mobile marketing to keep your covered customers in the loop? Have you shared information free of cost and attracted people to participate in conversations to help them live safer and healthier lives? Have you setup listening posts and mini-pages for generating leads into your sales funnel, that you can gradually convert to paid customers.
While the percentage of people who buy insurance online versus who buy in store will be lower, the numbers will be greater – it is one of the fastest growing channels for converting prospects to get covered by your company. A number of people who buy directly from agents, do their homework online. By connecting with you over different online touch-points they will be in a better position to make more prudent buying decisions.
In order to facilitate such decisions, having a good marketing plan is often the life-blood of a successful campaign.
An adequate service with a great marketing plan has a greater chance of succeeding than an excellent service with a bad marketing plan. Throwing money blindly at it won’t help you succeed, as much as a good marketing strategy will.
Looking around, you’ll notice a lot of talk about web 2.0, social media marketing and the importance of leveraging the internet for your business. That’s probably how you found this site. If you’re looking for an easy solution for your business then you’ve come to the wrong page. But, if you’re looking for the best and most ideally fit solution to your business then you’ve hit the nail.
Our goal is not to make money selling plans, it is to make businesses succeed.
We live off the success of clients. It is the most uplifting and exhilarating feeling ever: to know that you brought about some positive change in someone’s life. That’s what we’re doing here – and loving every minute of it. We don’t pretend to be a jack of all trades. We understand new media marketing inside out. You understand the challenges of marketing your insurance company and helping prospects get over their biases and uncertainties. By working together, we can help you create a world-class marketing plan which is needle-specific for your business and industry.
If you feel that you would require Social Traffic’s assistance in strategizing your plan with you, then take a leap and buy our full Marketing Plan. You can see details of the the offer here.
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