Affiliate Marketing

When I came to the online world a few years back…

I was excited by the infinite problems that needed solving for such a large and growing number of people as a catalyst to success. Business is about solving other people’s problems for them and every CEO or business principle needs to be a marketer at heart. Marketing comes down to finding a market of people who have the same problem and articulating solutions for them. Solutions that reflect high value can only come through change. The challenge is for us to deliver a message that instills an assurance that a consumer’s problems will be solved, with little change required. To be able to solve other people’s problems, entrepreneurs must first solve the problems that stand between them and being able to deliver solutions to customers. Entrepreneurs understand the learning curve traveled before the point we are able to reflect on how things are done, is what stands between influencing a change in the status quo, and not.

I held a view that if I wasn’t creating product and/or content, and if I wasn’t fulfilling my own orders and supporting my customers, I wasn’t building an business asset. That I would end up with nothing to pass down to my children, or trade sale for copious amounts of money.

Today, I’m of a different view…

If all you do is sell other people’s products and/or services… stuff that you don’t create, orders that you don’t fulfill, to customers you don’t have to support… then you’re free to focus on generating more and more traffic, you sell more and more of other people’s products or services.

If by doing that, you are earning 6 or 7 figures a month, who cares if you own a business asset that’s appreciating or not? Invest your monthly income in Fortune 500 company stock, or bricks and mortar (properties), pass your investment portfolio down to the kids.