eZine Advertising
An Ezine is an electronic magazine delivered by email.
Ezine advertising has been around since the web and is one of the most effective forms of advertising available, especially when list building. To do it well, you need to: understand the basics; choose your Ezines and ad types carefully; watch your costs per thousand ad views; and you need to have a plan of attack.
The track record for Ezine advertising is very good. Most people who market successfully on the Internet, whether they sell weight loss products, dog beds or info products, will owe a great deal of their online success to Ezine advertising, yet most of them won’t tell you about it, instead keeping it as one of the secrets to their own success.
The power of Ezine advertising is…
Readers who subscribe to them are interested in the subject matter of an Ezine, they are highly targeted. Advertisers can determine, before placing an ad, that readers of the Ezine are interested in what you’re selling! Not only that, if the Ezine is of quality, readers are looking forward to receiving it, they also trust the author sending it. By placing your ad, this author is providing you a tacit endorsement to their subscribers.
This is a powerful factor, because you can target your ad to people who have already expressed an interest in what your product does! Golf players subscribe to golfing Ezines and overseas travelers subscribe to travel Ezines and so on. There are literally thousands of Ezines online in thousands of niches.