Marketing

Who would have thought a few years ago that sharing content with others would become so easy?

Now we have blogging software for sharing ideas, Youtube for sharing video clips, Flickr for sharing photos, and great services like del.icio.us and stumbleupon that let us filter the best content from the web in groups.

I believe sharing content is very important – at a recent conference we discussed the fact that over 60% of media content being consumed by the new generation of people is content that was discovered and shared by their friends.

Sharing information that would be useful to people and their friends is not just an important emerging way of promoting events or getting the word out about something, but to create credibility among people who would want to find you and follow you over time. The social web makes it incredibly easy to find the truth about a person – if a person wants to be perceived as an expert, that expertise will truly be tested with the strategies employed when sharing content.

How do these techniques tie back into marketing and promotion? What you are trying to aim for here is to become a reliable source of good knowledge about a subject matter – if people can begin to expect good things from you, they are likely to invite their friends to follow you as well.

You will over time become the go-to authority on your subject…

And if people trust the content you share to be good, they are also likely to trust you when you talk about your events, your services and your products.

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