Mobile
When the internet first came into focus some 15+ years ago there was a scramble to get businesses onto the web.
From that gold rush came numerous new industries that profit from the 65 trillion links connecting internet researchers across the web. Under a lot of pressure, all manner of marketers rushed in exercising blind faith, first the web (1.0), then we had web 2.0 and soon after that web 3.0.
No one was sure what the web could really do for businesses back then, throughout the web 1.0 bubble. Billions of dollars in advertising was sold for ten times more money than what we pay today (per CPM); that’s ten years later. The web 1.0 bubble had to burst soon after.
The elements for sophisticated online marketing—web sales strategies, interactive applications, search engine optimization and web analytics—were either in their infancy or nonexistent throughout web 1.0. The net was a new measure that was unproven at the time. As common technology and online marketing standards developed, cloud computing has become the norm over traditional desktop computing while desktop and mobile internet advertising is at a stage where it cannot be any more exciting.
Over the past 6 months, this scramble has been reborn with the mobile web.
Both the internet and cloud computing has been splintered across multiple platforms. We have sophisticated and matured desktop internet, third-party mobile information applications, entertainment applications, the mobile web and the desktop. This shift combined is giving way to exponential opportunities in new media marketing and those capitalizing, are already our next generation of mobile internet millionaires. Most of them in their early twenties.
Have you made the decision to mobilize your marketing efforts yet? The consumers you’re chasing started to mobilize their purchasing behaviors months ago.