Niche Marketing
A niche is a tightly defined group of potential customers
They all share a specific “need or want” and are waiting for products and services that will satisfy their wants and needs. Do the research and you will find one or more niches that will fit you to a tee. Develop a product or service to satisfy the niche’s customer requirements and you’re on your way.
The trick is to find a niche you can capitalize on and has the potential customer base where you can make money. Don’t rush blindly into anything. Spend the time and energy to research, evaluate and test your findings before you venture out and build a website to service a potential niche market.
Don’t make the classical mistake of developing your product first. There’s a high probability you will wind up with a product but no customers. Let the niche market dictate the wants and needs of their group.