Pay Per Click (PPC)
Pay Per Click (PPC) advertising uses search engines, online advertising networks and content sharing websites.
Through PPC, advertisers only have to pay when a visitor actually clicks on one of their ads in order to visit their website. Keyword phrases play a vital role in all this.
We take our keyword list and build out two campaigns in Google pay per click:
- We place our ads on the Google search pages and pay per click.
- We source web pages in our industry that have Pay Per Click ads on the pages and we set our ad campaigns to be placed within these specific pages and pay per 1000 impressions (CPM).
We have already got our landing pages optimized per keyword phrase.
We place one ad campaign in Google per keyword and we link that ad campaign to the page on our site with the same keyword in the title and in the headings; we also make sure that the text is dense with the target keyword.
By directly matching the ad campaign to an optimized page with the exact same keyword phrases in both, we tell Google bots about our ad and also where we are sending people to when they click it and find a perfect match.