Video
So we all know that Google is huge.
But if it is King Kong of the online world then think Godzilla – something that’s twice as big and effective, we are talking about YouTube. It is all about videos, an element that can also make your site more visible, increase its ranking and generate at least 20% more traffic to it.
However, like every other tool to be effective, you have to follow some best practices in order to make your video marketing a success. Your video should have a good title and description with your URL in it; tags are equally important as they determine the search results. Presentation is the key and good quality video can do wonders for you. Make sure it’s a reasonable sized video so it doesn’t lead to poor streaming. Remember to submit your video to multiple sites as this can lead to 3-7 times more traffic.
An amazing fact…
Only half of the videos are watched through video sharing sites. The other half is watched on other people’s sites or blogs where these have been embedded. So if your content is good, other people end up doing free advertising and promotion for you.
Our application intros are also in the form of video tours that lead the viewers through our sales funnels. The videos are designed to cover different elements of the business and are introduced one by one in our email campaigns. These videos therefore become an integral part of our hype generation strategies.