Online and mobile marketing is not going anywhere, it will become a bigger, and more important element to a businesses success over time.
The survival of your business depends on how well you can integrate it into your business activities as time goes on. It’s important to set a strong foundation with ongoing promotions to maximize the results that you get from your website.
In this web competitive analysis service, we compare your website with your most successful competitor websites using your main dead-center keyword phrases.
A detailed competitive analysis is important for strategizing more effectively. More importantly it’s the most cost effective way of building your business knowingly through a comprehensive understanding of what is working for your lead competitors. It is a sales tool for making your web presence more secure. Among other things, we compare the sites based on:
- Monthly and daily web traffic to competitor sites
- Their sites bounce rate
- Visitor average stay
- Paid versus organic traffic
- Keywords attracting what volume of traffic through paid and organic search
- Keywords they are ranking for in the top ten search engine results
- Top ten sites ranking for the same key word phrases
- What sites are linking to your competitors site
- What link text is being used to link to their site
- What price is being paid per click for key words
- What the click through rates are for their ad campaigns
- What paid ad campaigns are being run over consecutive weeks, indicating successful ads
- What ad copy is delivering the best advertising results
- What keywords are most common across your competitors competitor sites
- The competition’s visitor demographics, age, race, sex and visit frequencies
- Local city and town name modifier key words that could be used in conjunction with the key word phrases they are already attracting site visitors through
We also identify other sites more regularly frequented by your targeted customers. For example, our target website LocalCatering.com has an audience that is 138 times more likely to visit MyWeddingfavors.com than the average internet user.
All of this comparison is represented in the from of tables, text and graphs in a powerpoint slide deck. Other deliverables include spreadsheets with keywords that your competitors are using; list of top advertisers in your niche; list of top organic traffic competitors in your niche.
This comparison will help you analyze where your website stands in the crowd. Sometimes small changes make huge impacts on the web properties popularity and rankings. We will thus also make observations related to the following:
- The look & feel, color and style of your website. – Do the graphics support the message and story of the site, or are they cluttering it.
- Navigation – is it easy to find what you’re looking for on the website. Are there too many links stacked up, or are there visual breaks and white spacing.
- Does the site have a clear purpose, and does it accomplish that purpose? Is it capturing leads, making sales, providing information, or branding your products?
- Is there any way to measure conversion? Are you successfully running pay per click campaigns, banner ads or other contextual advertising?
- Are you using Web 2.0 or social media to drive traffic and reinforce your brand?
- How successful are you at driving traffic through content, i.e articles, videos, or blogs.
- How consistent are these efforts?
The best way to evaluate where you stand is by comparing yourself with your competitors. What are you waiting for?
You can find more details on the implementation phases, or make the purchase here.
 |
