Ad networks are websites that want to host advertisements with advertisers who want to run them.
You can buy ad runs through the Google content network or through the smaller ad networks, and let them serve your banner advertisements from their Ad servers. These smaller content network companies work much harder to help us achieve our advertising goals than Google. They actually treat customers like they want our ad business and because of that, work with us to reach our ad goals using their networks. To achieve the best advertising results through any content network is by continually monitoring your campaigns, and breaking down the exponential Ad placement opportunities across the open web. Most of these placement opportunities attract specific target markets including yours.
This service is ideally beneficial if you have a solid keyword research data.
In case you would like keyword research, you can find more info about it here. (You can ad multiple services to your cart, and check-out using the button above).
We will use a software to monitor 10 of your competitors around the clock. It records every image, video, and text ad placed across the open web that links back to their sites. The reports includes every ad that they make (including the actual images used), every placement url, every landing page url, etc. We pay up to $1000/month for this software. This information is like a gold pot that will prove to be invaluable when planning your own marketing strategy. You will know exactly what worked for your competitors, as well as find loopholes or weaknesses in their outreach efforts that you can exploit.
If you have already done your keyword research and due diligence then you will need to provide us with the top keywords of your choice.
We will use them to source the highest ranking sites, blogs and video hosing services on the internet for each of those dead-center keywords. We utilize specific ad placement software to identify categories and or sub categories of web domains (websites), specific web domain addresses and URLs (web pages) across the internet that accept 3rd party advertisements where we have confirmed your target market is spending much of their time online. The compounding benefit of researching this list of websites is that in the most part they are being lead in thought by authorities (leaders) in your market niche. This makes this list not only a fantastic resource for identifying ad placement opportunities. It’s also a great resource for listening to the early adopters in your market and in so doing, identifying all of your biggest competitors in search marketing.
Once we have a list of those sites, we can perform a competitive analysis on some of them to determine their reader/viewer demographics.
This helps us calculate and categorize their visitors in percentages based on age, gender, income brackets, race, and education levels to further refine our list of sites for ad placements.
Accompanying this service with competitor analysis is not needed, but it will take our research to another level. After identifying the web properties hosting those viewer demographics, we filter those that accept advertising.
The final deliverable of this service is a spreadsheet with specific websites and URLs that accept third party advertising and will bring you the most targeted traffic to your site should you advertise on them.
You can find more details or make the purchase here.
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If you would like Social Traffic to manage your Content Ad network, then you can see the details of that service here.
