Keyword research

Getting an SEO team to begin optimizing your site is not going to help you achieve any substantial results. This is one of the frequent mistakes most companies do when they come online. Keywords aren’t decided based on hunch feelings or obvious things. If you’e a game publisher, your keywords won’t be ‘gaming’, ‘consoles’, video games’, etc. Good luck trying that. What you need is to do heavy research to understand the psycho-semantic behaviors of your ideal customers and identify the phrases that they use currently when finding solutions.

As you can imagine, this isn’t an easy step and can’t be done without the right experience and background in keyword research consultancy. This is where Social Traffic comes in. We spend 1 to 2 weeks to analyze and monitor your market, customer trends, phrases, and come up with a detailed keyword list.

We also scrape all the keywords from your top competitors, that they use to attract organic and paid search engine traffic through content networks or PPC. We provide a full analysis of those keywords, as well as; monitor the percentage of traffic they are getting from it, the list of sites linking to them, and also the link text being used. This data will help you gauge what your competitors are doing to lead the market, and counter it with more prudent planning and resource allocations.

Our true value is where we go the extra mile for you. We clean tens of thousands of words for each category, and score them to ascertain their dead-centers. Once done, we identify the best known publisher sites for your niche where the use of modern words are found in abundance. We then scrape these sites for more relevant word, until we have hundreds of words for each category.

Once that list is made, we score each phrase individually considering cost per click, volume and the buying phase of the person searching for that word. Each word tells a story in terms of the buyer’s mindset. Is he looking for a solution to buy right away or just browsing? These mental stages will later assist you in leading those prospects to pages that will benefit them the most.

This score determines the stage a consumer researching solutions is at in their research. Knowing these levels of commercial intent creates opportunities to offer solutions that meet the immediate needs of any researcher. By offering different solutions to researchers at different stages in their research we’re effectively taking them off the search market. By earning their trust early through providing compatible solutions that talk to them in their current mindset we’re meeting their immediate needs regardless of a readiness to purchase at the time. Doing this ensures they will buy from us when they have done their research.

Our keyword research scoring systems lists phrases that are likely to result in the best returns on any advertising investment at different stages in the research phrase. This is a potential gold mine of words that have, as an example, a cost per click estimate of just 5 cents but may still represent a researcher’s commercial intent and have a search volume of 1000+ searches per month. The only reasons these kind of words are so cheap is because no PPC advertiser has found them to bid on yet.

These sets will give you a core set of words that you can use as your base for running your ad campaigns. We can also implement your PPC campaign for you using this keyword research data, and buying keyword and geographic modifiers for generating tonnes of traffic for you.